Welcome to this week's a Question of Gamification. How to use our gamification card deck And this week's question is a question from Remco one of our clients who bought a gamification card deck. It's our physical card deck that we designed a while ago, to help us to explain what game design is all about. Why we made the card deck We use it internally but also when we work with people that don't like games, don't play games, don't understand the games or never had anything to do with game design. We also sell it to a lot of people who just basically want to level up their skills and practice their game design. So both audiences buy our gamification decks. For us, it was very much a solution to a need, because a lot of the time when I did HR workshops, and learning and development workshops, I had people in the room that actually admittedly said, I don't like games. And I've never played games, or only when I had to when I was younger, did I ever play games. In order to address that, and still bring them along on a journey, where they could actually end up doing a gamification design for their company, I needed a tool. So that's why the gamification design card deck was born. 1. Choose who you are designing for The first thing I always say is to find out 'what it is?' or aim your design at someone. Now for the purpose of my HR workshops, the other typical challenge was that every participants audience was different and diverse, which makes it really hard to design something together. So I needed the card set that would address that. So the first cards that I would ask you to focus is to pick your target audience: learners, employees or customers.(hint they are light blue, green or orange). If you are aiming at learners, you will use the learner types cards. If you are aiming at employees, you choose employee types cards, or if your gamification is aimed at customers and then you use the customer types cards. You only need the cards of the audience you are focusing on, you can leave aside those audience cards which are not your target audience. Let's imagine we are working on something for our employees, which means we have the green cards in front of us. Then we just decide, which of these are most likely to be the employees that work for me in the company or work with me in the company. So let's say we have the corporate career makers that work in the company. So I've chosen one card as my core target audience. Typically, I would say, you can choose however many that apply to your audience, and apply to the people that you have working for you. Because you have a lot of choice available and we're dealing across customers, learners and employees, one card from these 3 sets is ideal to start with. You can choose more than one, if you're already a bit confident. Once you have three different types all playing together, what I would say is consider having specific experiences to suit each and every one of those audiences, because what you need for each of them for them to make sense and for it to be good and useful, maybe quite different. So for the purpose of today, we have a corporate career climbers, so that's our target audience, 2. Choose a game genre or game type Every game needs to fit in a category. This is where you use 'the type of game cards' (hint: they are dark blue in colour and have type of game on the back). I've listed 13 different kinds of games. But there are many more. Mash-ups, where you put two game genres together, can work. What I would suggest here is that you can pick up to maximum two of the type of game types. If you're an absolute beginner, I recommend that you pick only one. The reason for that is you want to keep it simple when you start out. Because the game mechanics once you start mashing game types up ma...
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